Skip Cohen - Osprey, Florida
Speaker: Saturday, April 7th
Program Description: Your Website, Your Blog, Your Reach
Skip Cohen is the founder of SkipCohenUniversity.com, an online resource for professional photographers which focuses primarily on the marketing and business side of the industry. Previously he served as President of Rangefinder Publishing which included Rangefinder and AfterCapture magazines and the WPPI convention and association. He also served as President of Hasselblad USA from 1987 - 1999.
He's co-authored six books on photography, has a regular column in Shutter Magazine and co-hosts several podcasts including "Mind Your Own Business" and "Beyond Technique." His new series "Why?" includes over 100 artists and continues to grow - "Why?" adds a new dimension to reading about the favorite images of some of the industry's most respected artists. Each post includes a sound bite with the artists themselves sharing the backstory behind each photograph.
Program Description: Content Marketing and Social Survival
Your website is about what you sell, but your blog is about what's in your heart. While you can obviously survive without a blog, it's going to be tougher to grow. Skip's program will cover a wide variety of ideas and tips to help you through the maze of social media challenges including fine-tuning your blog posts, Facebook posts, Twitter and ideas for content to better engage your community and build a stronger business. This program is appropriate for all photographers with ANY level of expertise.