Tim and Beverly Walden

Speaker:  Saturday Feb. 13, 2016 

Time: 3:30 PM - 7:00 PM



Our Facebook: Walden's Education for Photographers, Tim Walden or Beverly Walden

Tim and Beverly bring priceless knowledge to the table when it comes to running a successful, upscale
portrait studio. With fresh, innovative ideas, mingled with passion and emotion, both Tim and Bev remain a driving
force in this industry and an inspiration to those who follow them. They were both awarded the Gerhard Bakker
Award for excellence in educating fellow photographers and they are excited to share their journey with you. !

Program Info: Do to time allocated some of these topic may not be covered

Defining your style and establishing your brand.
Here we will discuss style and branding and how we built one of the best known brands in the U.S. known
as “Relationship” portraiture. Learn how to build “gaps” between you and the masses by offering upscale services.
We will look at the Enemies of Creativity, how to overcome them and then give you wording you can use with
your clients to get everyone on the same page. Finally, we share how to incorporate emotion into imagery to
elevate its impact and tell people’s stories as we discuss our tag line, “Behind Every Face, There Is A Story.” !
Dynamic lighting & posing.
Roll up your selves here as Tim delves into the the details of creating portraiture that will take your breath
away. He will share the Walden studio lighting that can be set up in any location and simple posing templates that
give even the new photographer a starting point for a Relationship black and white session, the Walden’s
trademark brand. !
Between the capture & final print.
Can a portrait be considered “fine art?” Can it demand the same money as a fine art piece?
Tim & Bev’s message, in this over saturated market, is all about being a “Print Artist” in a digital world. They will
discuss how this can drive a new respect for the print and its value along with how they capture, process and
finesse their imagery for dynamic prints that pull out every detail and how this message fits perfectly with using a
high quality lab to complete the process. This segment will include a discussion from Tim on how he creates the
iconic black and white fine art portraits that the Waldens are known for. !
Marketing principles that work.
Learn cornerstone marketing philosophies that will build desire for your imagery, drive business your way
and, more importantly, create buzz. We will discuss several key areas for lasting success including creating a grand
experience, being unique, telling stories (both yours and your clients’) and the importance of building lasting client
relationships. !
Sales Savvy
Why do we work so hard and then drop the ball in the sales room? Here we will discuss avoiding the sales
killers; frustration, fatigue and confusion by taking the lead and creating a plan for every sale we call Suggestions.
Learn how to keep emotion in the sales room and build products that answer objections. You need one goal and
one goal only in every sale and it is simple, “BE AT POTENTIAL!”

About Tim and Beverly Walden
Tim and Beverly took over Walden’s Photography from Tim’s father in 1980, taking the
studio in an entirely different direction when they developed their trademark
“Relationship” Black and White Fine Art portraiture. Today, they run a high-end studio,
providing beautifully crafted portraits in an elegant studio with impeccable customer
service. The Walden’s clientele know when they come to Walden’s Photography, they
will leave with a masterpiece that celebrates their loved ones in the most beautiful way
possible.
Tim Walden, M.Photog.Hon.M.Photog.Cr.,CPP,F-ASP
.PPA-Photographic Master and Craftsman Degrees
.ASP-Photographic Fellowship Degree
.PPA President (2012)
.Member of Society of XXV
.Kodak Mentor
.Kodak Gallery Award Winner
.Published in Kodak Portrait Book
.Internationally Approved Juror
.International Speaker
.Kentucky Master Photographer of the Year
.Kentucky PPA Member and Past President
.National Award Winner
.Imaging Excellence Award Recipient
.Gold Photographer of the Year-2013
.Gerhard Bakker Award for outstanding service through education in the field of
photography and visual communications
Beverly Walden, M.Photog.Cr.
.PPA-Photographic Master and Craftsman Degrees
.Member of Society of XXV
.Kodak Mentor
.Kodak Gallery Elite Award Winner
.International Speaker
.Kentucky Master Photographer of the Year
.Kentucky PPA Member
.National Award Winner
.Imaging Excellence Award Recipient
.One of eleven women selected to photograph the 2006 PPA President, Michael Taylor
.Gerhard Bakker Award for outstanding service through education in the field of
photography and visual communications
Tim and Bev now offer online education on their website at: www.waldencoaching.com

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