Saturday, July 20th

9:30 – 4:30 Sheryl Z Bashore - Volume Dance, Cheer, and Gymnastics: Take the Leap to Higher Sales with Unforgettable Imagery
(PPA Merited Class with separate registration)

Lunch provided for PPO members.

9:30 – 4:30 Scott Detweiler - AI Technology
(PPA Merited Class with separate registration)

Lunch provided for PPO members.

5:00 — 6:00 Swap Meet - Executive Suite

Volume Dance, Cheer, and Gymnastics: Take the Leap to Higher Sales with Unforgettable Imagery

PPA Merited Class
July 20th | 9.30 – 4.30
Cherry Valley Hotel

**Separate Registration – Register here.

If you are looking to get into photographing cheer, dance, and gymnastics this Jump Start class provides a comprehensive pathway that leads to success in the field. Our program is designed to cover all aspects of the process, starting from the very beginning. We'll teach you how to effectively acquire dance schools, gyms, and cheerleading programs as clients. We'll show you how to set up the necessary jobs and create images that are striking and dynamic. Next, we'll help you polish those images through expert editing and outsourcing. Finally, (and most importantly) we’ll help you make money by showing you how to sell online like a pro. Join us for the most comprehensive photography jump start class available, and propel your career to the next level with confidence. My favorite moment is watching someone truly start to believe they can do this. This will guide you from start to finish and you will not only double your sales but walk away ready to go

TAKEAWAYS

• Setting up your job 

• Live shoots using compositing techniques as well as glamour headshots 

• Learn the ins and outs of compositing and headshot glamour shoots that are all the rage right now 

• Tips and tricks for a successful shoot, including planning ahead, day of shooting, and after-sales system and pricing.  

• Posing demos and charts 

• Culling images

• Editing and outsourcing

• Selling and upselling through online sales 

TOPICS: Dance, cheer, and gymnastics photography, online sales, volume photography, live shooting demo with models, marketing, upselling, posing

Lunch is provided for PPO members. $15 for non-members.

DANCE VOLUME

July 21st | 10:45am – 12:30am

Program description pending.

Sheryl Bashore, owner of Sheryl Z Photography studio based out of Central Pennsylvania, specializes in artistic custom sports photography as well as high-volume sports leagues and dance schools. She has been in the industry for 25-plus years, creating unique photos.

Volume dance, cheer, and gymnastics are very competitive fields and Sheryl has carved out a niche for herself in the industry. She does this by producing an array of stylish shots, including her famous silhouette photos, all while still giving her customers not only gorgeous photos but a heartfelt photo day making every child feel like a star. 

SPONSORED BY: GotPhoto

AI Technology

PPA Merited Class
July 20th | 9.30 – 4.30
Cherry Valley Hotel

**Separate Registration – Register here.

AI is here to stay, so it's important to understand it and embrace it. The sooner you do, the better equipped you'll be to use it to your advantage. AI isn't going to destroy your business, but your AI-enabled competition sure can put a dent in your revenue. During this session, we'll use several AI-driven tools and I'll show you how to use and combine them to level up your photography and Photoshop composite skills. If you choose to make this a hands-on day, please bring a computer that you know works well and has the latest version of Photoshop installed. You should know Photoshop at a level where things like layers and masks are familiar to you, even if you're not an expert yet.

Lunch is provided for PPO members. $15 for non-members.

This is a PPA continuing education class. All PPA members in good standing will receive a merit for attending.

AI in our Industry

July 22nd | 9:30am – 11:30am

We'll cover ChatGPT and how to use it like a pro. I'll show you how to use this amazing tool to help with different aspects of your business, from marketing to social media to product development. You're going to love this one!

I have also been an artist and painter since I was quite young when I worked with pen & ink, marker, and acrylic but have only been a serious photographer for a few years.

Initially, I became interested in Photoshop over a decade ago when it still came on floppy disks. My motivation to actually focus on photography came when I realized that no matter how I modified an image it was never truly mine, mentally or legally. I could paint or manipulate the image for hours or days, and never actually own.

The decision to start shooting my own stock started me on the journey I am on today. My initial challenges were basically lighting related. I could envision the image I wanted, but getting the lights to cooperate was a constant source of frustration. To get past this I shot as often as possible, and by changing small variables each time I learned how my alterations were affecting my images.

As a Physics major, I enjoy the technical aspects of photography. I like to know my camera settings, angles, focus depth, fall-off, as well as other aspects of the scene that directly affect the result. By understanding how an image will look at 24mm versus 200mm, or when lit by a larger or smaller apparent light source, it becomes easier to make creative decisions.

In our studio challenge each other to set up complete scenes and take a single photo without test shots. This has greatly improved our abilities to create successful scenes from our imagination, even on location or group shoots where planning isn't much of an option. We are always learning and trying new ideas.

Our challenges now lie in finding dependable muses, unique designers, and amazing stylists that can work in collaboration. I am quite blessed with a bevy of such individuals here in the Milwaukee area, where we can additionally pull talent from Green Bay, Madison, and Chicago when needed.

Most of my work is now commercial photography and retouching as well as shooting fashion. I do corporate headshots as well as catalog and magazine work, but love the occasional commission for something much more artistic.

Teaching others is something I enjoy doing via workshops, speaking engagements, or traveling to shoots as often as possible. I also do themed shoots, workshops on lighting, posing, and post-production seminars that are open to the public at my studio near Milwaukee, WI.

I love passing on my knowledge to those who are now facing similar frustrations with the technical aspects of this awesome artistic outlet.

Sponsors Providing Compensation or Giveaways: h+h

Website URL: http://www.sedetweiler.com

Facebook URL: https://www.facebook.com/scott.detweiler/

Instagram URL: https://www.instagram.com/sedetweiler/

fine art senior portraits

July 21st | 9:00am – 10:30am

In this class we will discuss setting yourself apart by offering fine art portraits to seniors:

–How to plan and style your session.
–Setting up the scene, background choice, and lighting techniques for achieving a fine art look.
–Posing for fine art portraits, the use of props and directing the subject.

Included will be a demonstration with a model of my lighting setup using 3 lights.

senior portrait fine art editing

July 22nd | 1:00pm – 2:30pm

In this class, I will demonstrate a fine art edit workflow. The entire process goes from selection, basic adjustments, frequency separation, liquify, dodge and burn for depth and dimension. We will add backgrounds, textures, and color toning to achieve a fine art portrait.

Jane Engs is an award-winning professional photographer based in Las Vegas, NV. She has a Master of Photography and Craftsman degree with PPA, Associate of WPPI, and member of ASP. Jane earned the prestigious award by Professional Photographers of America of Diamond Photographer of the year 2019 and 2021, Platinum Photographer of the year 2020. Imaging Excellence Award in 2023 by PPA. MPI, International Portrait Photographer of the Year 2023.  She has also been Voted Top 100 Senior Photographer in the U.S.

Sponsors Providing Compensation or Giveaways: ProPrints

Website URL: http://www.janeengs.com

Facebook URL: http://janeengsphotography

Instagram URL: http://janeengsphotography

LinkedIn Boot Camp - Tricks and Tips

July 21st | 2:00 — 4:00

Learn how to use LinkedIn to Make Bank with your Headshots Business. You'll learn the basics and a specific advantage headshot photographers have on LinkedIn.

How to Have $100,000 Months with HeadshOTS

July 22nd | 3:00 – 4:30

This talk summarizes the mindset, business practices, and pricing structures Jon Meadows has used to skyrocket his sales. You will learn what it took for Jon to go from fired to making his salary every month in photography sales. Jon has a logical way of thinking through the customer experience that has led to pricing structures that allow people to buy more images at higher rates, with an average of $2,000 per hour spent with a client. You’ll pick up tips all throughout the talk that will enable to you make more money and leave your full-time office job, be able to spend time on personal project shoots you want to do, or spend more time you’re your family. You will benefit in the following ways: You will be challenged to think differently about their photography businesses and making bank, You will learn tips that will help them find and convert headshot clients, and other clients, You will hear Jon’s theory on how customers view headshot pricing specifically, You will understand how Jon helps his clients buy more images, and You will see how you can make bank without offering prints, wall art, albums – and streamline your time and processes so you can live better and work less.

Jon Meadows is a headshot photographer in Washington, D.C.

He's committed to sharing the strategies that launched him far into the top 1% of photographers by earnings. In 2016, he made $12,000. In 2023, he made over $750,000.

He is a husband. He is a father of four. And he cares about helping people go full-time so they can spend more time with their families, and about helping people provide better for themselves and their families -- all while doing what they love.

Website URL: http://highendheadshots.com

Facebook URL: https://www.facebook.com/highendheadshots

Instagram URL: http://instagram.com/highendheadshots

CHERRY VALLEY HOTEL

2299 CHERRY VALLEY RD SE, NEWARK, OH 43055
740-788-1200 | cherryvalleyhotel.com

$129 room rate for single or double King. Reservations will be made by calling Hotel directly at 740-788-1200 or 800-788-8008. Individuals must identify themselves as being with the Professional Photographers of Ohio at the time the reservation is made to receive the special rate. All reservations must be made by July 9, 2024. Regular rate of $209 per room will apply after the deadline.

Popular Hotel Amenities and Features
Take advantage of recreational opportunities offered, including an indoor pool, a spa tub, and a fitness center. This hotel also features complimentary wireless Internet access, gift shops/newsstands, and wedding services.

Hotel Accommodations and Guest Rooms
Make yourself at home in one of the 200 guestrooms featuring refrigerators and LED televisions. Your bed comes with premium bedding, and all rooms are furnished with twin sofa beds. Complimentary wireless Internet access keeps you connected, and cable programming is available for your entertainment. Private bathrooms with shower/tub combinations feature complimentary toiletries and hair dryers.

Registration includes classes on both July 21st and 22nd and 4 meals (lunch and dinner on Sunday, breakfast and lunch on Monday).

PPA members will receive one merit for attending and PPO members will be eligible for a PPO service merit.