People do business with those they know, like and trust. This is the core principle on which Jessica has built a profitable and sustainable business. There is often a discrepancy between a photographer's initial passion for photography and their profitability. Jessica’s program highlights some of the key areas that are overlooked when creating a successful and profitable business; exploring such areas as professionalism, process, products and pricing for profit. With a fun and energetic approach, she draws from personal experience to encourage attendees to evaluate their business with a profitable end result in mind. Giving a step by step plan for building trust and lasting relationships, photographers leave with goals for attainable profitability powered by passion.