Pre Convention PPA Merited All-Day Class at Cherry Valley Hotel. Saturday, July 19th, 2025

Spend a day with Mike Price, M.Photog.Cr., as he takes you on a hands-on journey through the 6 S’s of Business Headshot Portraiture: Setup, Selling, Shooting, Showing, Styling, and Sending. Attendees will learn how to organize their headshot business offerings, select equipment and lighting that fits their style, develop an effective workflow, and find new clients. This workshop is heaving on developing business acumen for dealing with corporate clientele coupled with efficient workflow to quickly complete projects resulting in target margin.

More than just learning how to light pretty pictures, this workshop is designed to show you tools to be productive and profitable immediately you can practice and apply after the meeting.  After all, this IS a business and our goal is run a profitable business that balances our work and our life.

This is a hand's-on experience, so bring cameras, portrait lenses (85mm or 70-200mm zoom), and plenty of paper for notes and exercises. A workbook will be provided.

Lunch is provided for PPO Members. $15 for non-members.

This is a PPA continuing education class. All PPA members in good standing will receive a merit for attending.