One key to successful sales is specifically shooting FOR the products you want to sell. Gary will start with the types and series of images he creates with specific items in mind to sell. Another element is lighting diversity. Learn the foundation elements of proper lighting, in other words, the rules, then learn how to break them with purpose. He will also illustrate how to create images with Off Camera Flash that don't look too "flashy". The second half of the program is how to convert those images into the maximum dollars. Gary will cover pricing strategies and the entire sales process, including how to dramatically increase your album sales averages.
This is a PPA continuing education class. PPA members in good standing will receive one merit for attending.
Gary Box is one of the nation’s leading portrait photographers and photography educators. After opening the studio in 1989, he became a pioneer in the world of digital imaging and Photoshop, authoring five photoshop books and began speaking for photography guilds all over the country and abroad. He discovered that he had a true passion for lifting others in their art and business along side himself.
